Winter Tale returns from summer break!

Annually, from early November through late January, Snowmen Postmen, Grandfather Frost, the Snow Maiden, and our entire fairy-tale team step into service. Welcome to the virtual interactive constructor-maze of New Year mood and well-being!

What is "Winter Tale"?

New Year is the most powerful psycho-emotional «switch» for bringing a person into a state of resourcefulness, warmth, and anticipation of a miracle. However, «Winter Tale» is not just a one-off festive feast.

It is a ready-made interactive digital maze and a 3-month game (November, December, January), where every puzzle piece is connected with shared warmth, heartfelt conversations, winter wishes mail, and a holiday atmosphere. By scanning the QR code on a gift or packaging, you enter a portal that brings together families, business, and creativity.

Choose your format of participation and open the portal to the fairy tale.

Who is "Winter Tale" for? Find your path:

For the whole family, kids, and educators: Independent organization of unforgettable New Year holidays, games, a fairy-tale library, communication, and a magical mail post for heartfelt letters without rush or stress.
For HoReCa, transport, and coffee shops: Restaurants, hotels, stations, and airports where coffee is brewed and atmosphere is created. A turnkey SMM solution, loyalty program, and point of attraction for guests who want to stay longer.
For thematic, eco-, and wellness tourism: Ski resorts, fairy-tale hotels, and unique residences that help guests fully immerse themselves in the New Year miracle and cultural code.
For retail and business (Virtual packaging): Branded New Year packaging, goods, or gifts with embedded QR codes that turn an ordinary product into a customer portal.
For animators, volunteers, and creators: Professional event organizers, content creators, and participants of the «Grandfather Frost Mail» volunteer project who help write and deliver kind wishes.

More than just a quest

AI Guides («Fairy-tale Elevator»): Grandfather Frost and the Snow Maiden will guide you through the maze on the fly, select an express route, and generate personalized greetings.
Collective Online Cafe / Coffee Navigator: A cozy virtual space for those long winter evenings when you want live communication over a cup of coffee with like-minded people on wellness topics and heartfelt conversations.
Virtual «Secret Santa»: A safe exchange of e-books, masterclasses, and holiday calendars without risky postal shipping.
Showcase of Good Deeds: Targeted charity piggy banks from verified foundations, where everyone can directly support children’s boarding schools and give a miracle to those in need.

More than just a winter project

«Winter Tale» was not created in isolation. It is a vivid demonstration module and part of the larger creative ecosystem WellnessMetro. Our entire platform works on the principle of a virtual LEGO set, consisting of basic puzzles and well-being elements.

Meanwhile, «Winter Tale» belongs to a special family of traditional holidays under the umbrella of the «Green Hat Boutique» (featuring more than nine holiday modules for the entire year).

By gaining access to «Winter Tale» through a gift, purchase, or partner QR code, you become part of the large year-round interactive space of WellnessMetro, which helps you maintain balance, develop healthy habits, and enjoy life across all seasons!

An interactive sandbox and a living fairy tale for everyone

«Winter Tale» («Зимняя Сказка») and the entire WellnessMetro ecosystem are not just a closed website or a static collection of texts, but a true fairy-tale «tower house» and a creative sandbox where each participant sets their own tone for the shared game.

Here, the boundaries between passive reading and co-authorship are blurred:

Metronik and Welly as guides: Our digital assistants help navigate the endless mazes of fairy tales, tuning the overall flow (Gulf Stream) to maintain a positive wellness vector.
New Year’s box of useful ideas: Cultural traditions from around the world, family recipes, masterclasses, costume ideas, and eco-friendly gift concepts are gathered through joint efforts into a single library of warmth.
Virtual fair and gift catalog: Through WellnessMarket — Navigator and our virtual holiday boutique, partners, spa hotels, consultants, and charitable organizations can display their business cards, useful courses, discounts, and handcrafted items. The main condition is that everything aligns with the shared rhythm of New Year miracles, care, and cozy warmth.
Cold-season antidepressant: From November to January, when nature sinks into cold and darkness, the fairy tale gently cushions this blow, helping to maintain a steady state of well-being through joy, creativity, creation, and live communication.

To prevent you from getting «lost» in the mazes of fairy tales and ideas, we present you with one of the main master keys to our interactive fairy-tale and gaming space at WMetro — the virtual holiday and gift boutique named «Green Hat». Today, there are fifteen of them in total, each opening its own unique portal. Click the button below, try on a fairy-tale role, and take your first step toward sustainable well-being: